APP STORE OPTIMIZATION

The process of optimizing apps to rank higher in App Store search results

 

WHAT IS ASO?

App Store Optimization (ASO) is the process of improving search visibility, conversation rate and organic installs of your app in the Google Play Store and the Apple App Store. By increasing the discoverability of your app in app stores, you are driving traffic to your app page and encouraging users to download the app.

INCREASED SEARCH VISIBILITY

65% of all apps are discovered via App Store search (Apple 2016)

MORE QUALITY INSTALLS

An average 20-40% uplift in organic installs after ASO

HIGHER LTV: MORE REVENUE

The LTV of organic users can be 3-5x of paid media

WHY DO YOU NEED ASO?

There are 2.8 million apps in Google Play Store and 2.2 million apps in Apple App Store, and you are just one of it. Getting your app visible to the users is the key to get installs. ASO is crucial to ensure your app at the top of search results. 65% of users prefer browsing in the app store to discover new apps; therefore, the higher your app ranks in the app store, the greater the chance your app has of being found and downloaded.

LET US HELP YOU

At GoGoChart, we take every client and their goals personally, we do not settle on meeting requirements, we want to exceed them!